Dressed In Lucy

Dressed In Lucy

Dressed In Lucy

Dressed In Lucy is an online women’s fashion clothing brand based in Manchester, UK. They sell a range of women’s tops, jackets, trousers, skirt, dresses and accessories in sizes that run from extra small to large.

Dressed In Lucy

The Challenge

The company were not receiving much traffic to their website, and were difficult to find in search engines as they had no search visibility. The Dressed In Lucy website was also only receiving 10-15 visits a day.

The Objectives

  • To improve the website’s search visibility
  • To improve the user experience
  • Improve keyword rankings
  • Improving the traffic and revenue
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The Strategy

  • An analysis was performed on Dressed In Lucys’ competitors after which it was determined what was working and what wasn’t.
  • A full website audit was performed
  • Any critical issues were resolved
  • The Icing Digital SEO strategy was implemented and this composed of back-linking, site changes, meta-descriptions amendments and more.
  • ROI Increased by
    Increase in search visibility
    113%
  • Average Order Value Grew by
    Increase in site visitors by
    624.21%
  • Revenue Increased by
    Increase in transactions by
    3,466.67%
  • Number of Users Increased by
    Revenue Increased by
    4,067.22%
Dressed In Lucy

Results

    • The keywords started ranking on the first page
    • The site’s search visibility was improved by 113%
    • Site visitors increased by 624.21%
    • Site transactions increased by 3,466.67%
    • Revenue grew by 4,067.22%
    • Conversion rate was improved by 392.49%
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