In-Car Music

In-Car Music

In-Car Music

A leading stockist of car-audio products in East London, it offers a wide variety of car audio systems, security, navigation and DVD products. Plus, it offers services like professional car audio installation, radio decoding and more.

In-Car Music

The Challenge

The website needed guidance and assistance with marketing their brand in a way that didn’t incur penalisations from search engines such as Google. Ranking and traffic had vanished and the overall outlook was far from ideal.

The Objectives

  • To pinpoint the issues that had led to the penalisation of the website.
  • To recover it from Google’s penalty.
  • Working on improving the user experience.
  • Improving the way keywords are ranked.
  • Improve traffic and revenue to the website.
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The Strategy

  • Checks were carried out to find out which Google updates are affecting the website
  • Performed a full website audit
  • Performed a link detox and removed spam links
  • Redesigned the whole website to improve the user experience
  • Performed an analysis on their competitors, determining what works and what doesn’t
  • ROI Increased by
    Increase in site visitors by
    195.51%
  • Average Order Value Grew by
    Increase in transactions by
    160%
  • Revenue Increased by
    Growth in revenue of
    160.30%
In-Car Music

Results

    • The website was recovered from Google penalty
    • Majority of the keywords start ranking on the first page
    • There has been an increase in site visitors by 195.51%
    • There has been an increase in transactions by 160%
    • There has also been a revenue e growth of 160.30%
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