Motor2Go Social Media

Motor2Go Social Media

Motor2Go Social Media

A car dealership website, it provides an easy platform for selling or purchasing cars. They dedicatedly provide their clients with the fairest prices possible with their accurate car valuation and car finance services.

Motor2Go Social Media

The Challenge

Motor2Go needed to generate more traffic to their website via social media using: Facebook, Twitter and Instagram. Due to some of the great social media results we’ve provided for other clients, they solicited Icing Digital expertise in this domain.

The Objectives

Develop a brand identity via Social media for Motor2Go – built around the principle that Motor2go is the number one go-to site for buying and selling motors. The target demographic is mostly comprised of men who are looking to purchase a new car. Some of our specific objectives were:
  • Increase social media followers so as to generate traffic to the website
  • Get fans to engage on the social media pages
  • Build a strong, likeable brand
Motor2Go Social Media

The Strategy

  • We performed an analysis on their entire competitor’s social media channels; determining what works and what doesn’t.
  • With that knowledge, we developed a strategy document detailing brand guidelines, type of content to post, campaigns, etc.
  • We made use of paid advertising to increase the number of followers and to generate clicks to the website.
  • ROI Increased by
    Video view rate on Twitter advertising
    30.39%
  • Average Order Value Grew by
    Cost per view clicks on Twitter advertising
    0.01%
  • Revenue Increased by
    Increase in engagement on Twitter
    314.3%
  • Number of Users Increased by
    Increase in impressions
    153.2%
Motor2Go Social Media

Results

    • 30.39% video view rate on Twitter advertising
    • 0.01 Cost per view clicks on Twitter advertising
    • 314.3% increase in engagement on Twitter between August 2015 and July 2016.
    • 153.2% increase in impressions between August 2015 and July 2016
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