Motor2Go Social Media
Motor2Go needed to generate more traffic to their website via social media using: Facebook, Twitter and Instagram. Due to some of the great social media results we’ve provided for other clients, they solicited Icing Digital expertise in this domain.
Develop a brand identity via Social media for Motor2Go – built around the principle that Motor2go is the number one go-to site for buying and selling motors. The target demographic is mostly comprised of men who are looking to purchase a new car. Some of our specific objectives were:
- Increase social media followers so as to generate traffic to the website
- Get fans to engage on the social media pages
- Build a strong, likeable brand
- We performed an analysis on their entire competitor’s social media channels; determining what works and what doesn’t.
- With that knowledge, we developed a strategy document detailing brand guidelines, type of content to post, campaigns, etc.
- We made use of paid advertising to increase the number of followers and to generate clicks to the website.
Video view rate on Twitter advertising30.39%
Cost per view clicks on Twitter advertising0.01%
Increase in engagement on Twitter314.3%
Increase in impressions153.2%
- 30.39% video view rate on Twitter advertising
- 0.01 Cost per view clicks on Twitter advertising
- 314.3% increase in engagement on Twitter between August 2015 and July 2016.
- 153.2% increase in impressions between August 2015 and July 2016