How can you improve your CTA, CPC and CTR in AdWords?
AdWords can be a complicated space to navigate, but thankfully there are plenty of tips and tricks available to help you improve your CTA (call to action), CPC (cost per ...
Is SEO Still as Important to My Business in 2017?
Every year, new guidance as to what marketing tactics will continue to produce great results appears. SEO has been a key component of practically all digital marketing strategies for several ...
Why Managing PPC & SEO Together Leads to Better Performance
Approaching SEO and PPC as separate, disparate strategies might be tempting for digital marketers, but in both the long and short-term, using a combination of both tactics can produce great ...
Search vs Social Media Advertising – Which is Best?
When it comes to deciding between search marketing and social media advertising, both marketers and business owners alike are faced with a challenge. Each tactic has its own unique attributes ...
What is the content funnel and how does it work?
Every marketer knows how important content is to securing success in the current landscape, but content marketing strategies are sometimes notoriously illusive when it comes to defining the end goal ...
A Guide to Understanding Google AdWords Quality Score
No marketer can truly say they understand Google AdWords until they’ve established a strong knowledge of Quality Score and its effect on PPC ads. What is Quality Score? Your quality ...
Understanding the Significance of Product Descriptions for Ecommerce Websites
Writing great product descriptions can make or break the success of an ecommerce website. Let’s take a look at some of the reasons not to overlook this vital component of selling ...
Understanding Google’s Keyword Match Types
Having a good grasp of Google’s different keyword match types and knowing how to use them effectively is a great starting point for learning how to build an effective PPC ...
How Does Google Shopping Work?
If you’re an ecommerce retailer, chances are that you’ll have heard of Google Shopping and wondered whether it’s something that can drive more sales for your brand. Google Shopping is ...
Just how much is the PPC industry worth today?
The PPC (pay per click) industry is booming, and with this success comes the potential for huge valuations. But what is Pay-Per-Click, and how much is it really worth both ...
4 Important Elements to Consider for PPC Keyword Research
Any successful pay-per-click (PPC) campaign needs adequate keyword research in order to run smoothly, as keywords are the true cornerstone of successful PPC. There are many different ways to help ...
Are Yahoo & Bing Search Engines Still Relevant Today?
In the battle to become the top search engine, the general consensus is that Google is the big winner across the board. Ranking in Google search remains a top priority ...
