The Challenge

At Icing Digital , we were tasked with improving their brand and the revenue of their website while also reducing their commissions and dependencies from other 3rd party channels. Goddiva wanted to make their website the predominant means by which they generated their revenue – so that they could be in greater control of their business income in the long term.

The Objectives

We first needed to increase revenue from visitors looking for related keywords to women’s fashion wear so that we could increase return on average spend. One of our most important toolkits was to use SEO strategies to increase brand exposure and visibility.

  • Increase Revenue from Search Engines.
  • Develop and implement a digital strategy in increase income from their direct channel
  • Improve SEO campaign performance.
  • Generate more online sales from PPC.