The Challenge
The website needed guidance and assistance with marketing their brand in a way that didn’t incur penalisations from search engines such as Google. Ranking and traffic had vanished and the overall outlook was far from ideal.
The Objectives
- To pinpoint the issues that had led to the penalisation of the website.
- To recover it from Google’s penalty.
- Working on improving the user experience.
- Improving the way keywords are ranked.
- Improve traffic and revenue to the website.
