The Challenge

The website needed guidance and assistance with marketing their brand in a way that didn’t incur penalisations from search engines such as Google. Ranking and traffic had vanished and the overall outlook was far from ideal.

The Objectives

  • To pinpoint the issues that had led to the penalisation of the website.
  • To recover it from Google’s penalty.
  • Working on improving the user experience.
  • Improving the way keywords are ranked.
  • Improve traffic and revenue to the website.