The Challenge
Motor2Go needed to generate more traffic to their website via social media using: Facebook, Twitter and Instagram. Due to some of the great social media results we’ve provided for other clients, they solicited Icing Digital expertise in this domain.
The Objectives
Develop a brand identity via Social media for Motor2Go – built around the principle that Motor2go is the number one go-to site for buying and selling motors. The target demographic is mostly comprised of men who are looking to purchase a new car. Some of our specific objectives were:
- Increase social media followers so as to generate traffic to the website
- Get fans to engage on the social media pages
- Build a strong, likeable brand
