The Challenge

The company did not possess a strong presence on Google Adwords and only received a monthly average of 112 transactions which were generated from PPC campaigns including shopping campaigns. The company was consequently losing out on potential customers.

The Objectives

  • To improve the websites search visibility
  • To improve the user experience
  • Improving traffic and revenue
  • Icing Digital looked for innovative ways of generating revenue for UKBigBuy. While handling their PPC accounts we also worked with them to create various projects to enhance brand awareness and tap new markets.