Content Marketing
Your brand is not what you sell. It’s the best-promoted content that wins. A Brave Tone can be a big differentiator.
Our Approach
When it comes to effective content marketing, it’s important to be able to map out your content journey. All content that you put out there needs to be well thought-out and relevant to your brand. This is easier when you have a content plan, that is smart, planned well in advance and is well researched. By focussing on your content, you’ll see dramatic changes to your SEO and social success.
At Icing Digital, our mission is to amplify your digital presence, build your brand awareness and improve your online content, so that your website is performing the best it can. We create a digital content strategy for you. We base this on your SEO analysis and competitor research which determines what content you should have on your site and what additional pages you need.
- Planning out your content strategy based on research and SEO analysis.
- Increasing your brand awareness.
- Researching your customer base and audience interests to make sure that all content is relevant.
What we do?
Content strategy
We have a strategic approach to the content that we create for you. We firstly, research your business, and learn your main objectives and ethos. Then we research your audience in depth to get a better understanding of what you need. We then create a meticulous plan for your content that is well thought out, well researched and optimised to boost your site.
Content Campaigns
We want you to stand out from the crowd! So, our team of creative writers create innovative content that is ahead of the trend, to make sure that you have content that is shareable and relevant for your customers. Every campaign we do needs to understand why, where and how to reach your target audience.
Editorial Planning
Our editorial planning helps us narrow down what we should be posting, particularly on your blog page. Our content team will brainstorm themes and topics that will attract new audiences to your site.
Copywriting
We have a team of excellent and experienced copywriters who will create compelling copy for your site. The creative team will help you to work out your goals and decide what direction you want to take your website in.
