PAY PER CLICK
Our relationship with Google is so strong that, for many years now, we’ve been an official Google Channel Partner in the UK
Our Approach
The team we’ve put together of qualified experts in Google AdWords, DoubleClick Search and Bing Ads is simply second to none – it’s one the biggest and best of its kind in the UK you’ll come across. For us, detail and thoroughness is key; it’s about studying the data and fine-tuning things every step of the way, so we can optimise performance as much as possible and deliver the best possible service for our clients.
certified geeks at Icing Digital
PPC Management
Our take on PPC management is that practically any campaign can be improved on. Almost any campaign can be polished via state-of-the-art technology and – just as important – via expertise and proven methods to deliver fantastic return on investment and drive up bottom-line revenue. Indeed, we set up, take over, strategise and manage PPC campaigns across the spectrum, through not just Google AdWords, but also the likes of Facebook, Yahoo, Bing and LinkedIn. We can do this because we know these PPC platforms and our stuff inside out and backwards. Pay-per-click is simply what we do all day; every day.
Put simply, we live and breathe Pay Per Click. And we love what we do.
Remarketing & Retargeting
More data means more control – and that means better management and better results. Which is precisely why, here at Icing Digital, we’re all over data and using it to our advantage – and that of our clients’ campaigns. For instance, we embrace the use of Remarketing Lists for Search Ads (or RLSA), which enables us to make tweaks and adjustments to paid search campaigns via Google AdWords depending on how people have interacted with a website. It’s a fantastic tool and it’s just one of those in our arsenal that ensures we can exploit all the data possible to give us more control and better management over a campaign.
Our Secret Sauce
What’s the secret to what we do? Well… the truth is, as you may have gathered, there is no secret. There’s no silver bullet we deploy. It’s down to hard work and following best practices like they’re sacrosanct – they are to us. We rely on informed, intelligent strategy and rigorous analysis of results and testing of campaigns on a daily basis, which leads to constant optimising. It’s all about striking that fine, but unbeatable balance of technological innovation and human expertise, intuition and hard work.
- Planning / Competitive research
- Keyword generation
- Ad copywriting
- Bing/Yahoo management
- Bid management
- International PPC
