SOCIAL MEDIA MARKETING
Social media is a golden opportunity to talk to existing and prospective customers… to engage with those who want to and will shout about your brand
Our Approach
Social media is one of the most dynamic and fastest evolving of all marketing channels businesses can leverage, yet that rapid change also means it’s absolutely crucial to stay on top of all of the new features and updates released by the likes of Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn and all the other emerging social media platforms out there.
So, finding it difficult to keep up? Not even sure where to start? That’s we come in. Our social media team boasts years of experience and expertise. We’ll make sure the most is made of your profiles and, should you be lacking in this area, ensure you’re represented and your brand properly and effectively reflected via profiles across the appropriate platforms out there. Social media can be a hugely beneficial marketing strand – but only if done right. And it takes those in the know to really do it right.
So how do we do it?
Social Media Audit
We start by performing an audit of your target audience and cross reference this with your current channels set up – however many this may be. This is a key stage in the process as we’ll make sure the right channels are set up for the right audience in mind. We’ll also make sure these profiles are optimised for best practice too.
Build your audience
We’ll strategically target users and influencers in your industry to follow/monitor in order to put your brand front and centre to those who will make a positive difference.
Engage with influencers
Not only do we target influencers to follow, but we’ll engage with them too. We’ll work closely with your business to define a tone of voice that suits your brand’s style and start conversations with influencers in your sector. We will agree a personalised ‘code of conduct’ with you which means we won’t engage with users without your expressed permission and knowledge beforehand.
Social posting
We’ll also provide you with social post schedules which will promote content already on your site as well as content we may create for you. Our team of experts will know exactly what hashtags to use for your sector and will also incorporate your agreed upon tone of voice too.
Social advertising
Social advertising can turbo boost engagement and website traffic to unprecedented heights.
Social campaigns
We can also deliver bespoke social media campaigns designed to drive social engagement, capture data and boost the visibility of a new product.
Reporting
We will provide comprehensive monthly reports detailing how your social media profiles are having a positive effect on your business, ensuring it’s meeting (and exceeding!) key targets set out at the audit stage.
So drop us a line, say hello and start a discussion – how can we help you shine via social media?
